Launch of my slow fashion clothing brand
- Hélène Schérer
- Feb 3
- 1 min read
On January 23, 2025, I finally launched my slow fashion brand of cottagecore and dark academia clothing for women, after 1 year of preparation and reflection.
I really wanted to register my brand in a slow fashion approach, to stick to my ecological values. Producing ethical, sustainable and quality pieces is the mission I gave myself. At a time when fashion is overwhelmed by fast fashion, with all the damage that this causes (pollution, human exploitation, danger to the health of consumers, etc.), I think it is essential for any fashion designer to worry about their ecological and ethical impact. It is impossible, inconceivable even, to turn a deaf ear to these global concerns.
My choice of material was linen. A wonderful multi-purpose plant and plant fiber rich in properties, its production is mainly French, in addition to being very water-efficient. It is also a very pleasant material to work with and easy to dye.
This brand project is also driven by my desire to offer comfortable and adjustable clothing for all female body types. How many times have I heard women complain about not finding clothes that fit their body? I myself have encountered this difficulty many times. So I am keen to offer my expertise, by creating pieces inspired by films/series that I watch, but also by creating custom-made pieces.
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